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商品編號： 9-315-138 出版日期： 2015/06/09 作者姓名： Avery, Jill;Dev, Chekitan S.;O''Connor, Peter 商品類別： Marketing 商品規格： 22p 再版日期： 2017/01/06 地域： France;Europe 產業： E-commerce;Accommodation & food services;Travel services;Tourism services 個案年度： 2012 - 2014
商品敘述：
Accor, the world''s leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, ""To open new frontiers in hospitality."" Accor was indeed contemplating how to do just that-but not by tackling a new frontier of the geographic variety. Rather, the firm was further exploring the digital frontier via a new distribution channel that would allow it to better compete in the online marketing space for travel reservations.
涵蓋領域：
Marketing strategy;Brands;Marketing;Brand management;Marketing channels;Branding;Marketing communications;Accommodation
相關資料：
Case Teaching Note, (5-316-103), 29p, by Jill Avery, Chekitan S. Dev, Peter O''Connor
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